Axminster

The brief

We are passionate about the brands that we work for and enjoy inspirational, forward thinking businesses. Axminster Carpets is a good example of how communications strategy can play a leading role in shaping commercial success.

What we did

We worked with a new Axminster Carpets' management team to provide integrated strategic communications, media relations and social media channel management. We targeted key industry trade press to promote Axminster Carpets to contractor, architects and designers; consumer homes interiors media and bloggers to provide design and trend-led ideas/concepts and new products; as well as national business media to promote the growth and successes of the business under a dynamic new management team.

The impact

“We worked with Purplefish for over 12 months; during this time the team helped the new Axminster Carpets develop its strategic communications and messages for its stakeholders, assisted with careful planning and campaigns and provided a fantastic level of service. The team was fun to work with as well as truly professional, flexible and efficient. We have worked on new product launches, the development of social media platforms, content strategy and crisis management; I trust and value the quality of their work and I would not hesitate to recommend them.” Penny Curtis, director of marketing, Axminster Carpets

About This Project