Founded by students with an aim to rid those in shared accommodation of the stress surrounding household bills, Easy Student Living needed an identity transformation from a bootstrapped brand to something meaningful, scalable and attractive. The start up needed a new name, fresh look and a confident communications strategy to support the company’s growing market presence.
Purplefish led the founding team through a brand building workshop to explore and define the core identity of the company, from its very aim and purpose to its visual and communicative output. Easy Student Living graduated to ‘The Bunch’, and with the change in name came an updated tone of voice, communications framework and suite of assets to complement the business’ newfound grown-up image. Purplefish populated the website with punchy copy to suit The Bunch’s millennial customers and managed a PR campaign announcing the relaunch of the brand.
Purplefish took what was an unthinkable task for The Bunch to handle in-house and created something future proof and bound for success - from a bedroom start-up to a brand people can truly connect with and relate to. The Bunch used its rebrand as a launchpad for a round of investment to scale-up its activity. The company, which has moved to bigger premises to house its increasing workforce thanks to its continued success, now offers a new portal and app, instant messaging customer support and clear and transparent website.