Berkshire Youth signs up purplefish

We’ve won a few clients this year of which we are very proud. One is Berkshire Youth, a youth organisation that helps clubs and young people’s projects across the Berkshire Unitary Authority. purplefish is raising the profile of Berkshire Youth’s work through an integrated PR and social media campaign.

From training youth clubs and its volunteers in first aid training to helping them find sources of funding, Berkshire Youth has a clear vision to provide services that give young people the best possible start in life.

Our PR work started with a survey that found young people attending youth clubs are happier, more active and less worried about the future. The survey also found that 70 per cent of young people volunteer, giving something back to their local communities. All great findings that buck the bad press young people have had in the past. Berkshire Youth makes a real difference to people’s lives and we are all delighted to work with the organisation.