Archive

Navigating the future of media relations 

News
In a world saturated with information and advancing technology, media relations are undergoing a transformative shift. As innovation and progress intersect, we are seeing a clear trend emerging in the world of PR.  Media relations is set to become even more crucial in the years ahead. Far from being diminished ...

Why benchmarking is vital for marketing communications success  

News, Public Relations
Effective external marketing communications is essential for brand success and growth. It's crucial to benchmark your marketing channels, key messages and audience targeting regularly.   Whether you're managing in house teams, partnering with agencies, these audits provide a data-driven perspective vital for refining existing activity or defining the scope of a ...

Embracing the PR Journey: Lessons Learned as a Marketing Assistant at Purplefish

News, Personal Branding, Public Relations, Purple Fish, Social Media
This summer I was lucky enough to be given the opportunity to join Purplefish as a Marketing Assistant during a summer internship. Within this role, my day-to-day duties include content writing, media monitoring, media pitching, social media audits and admin tasks to assist the team, and keeping up with industry news.  After ...

how to avoid burnout

News, Public Relations, Purple Fish, Social Media
Have you been experiencing burnout? You’re not alone. In fact, more than one third (38%) of people are burnt out, according to the State of Burnout (2023). Described as a state of physical, mental and emotional exhaustion caused by excessive stress, burnout is rife in today’s society, and the rapid levels ...

How Well Are You Managing Your Social Community?

News, Social Media
Your social media is more than just a page. It’s an opportunity for you to grow your brand, and increase engagement and sales by building positive relationships with existing and prospective customers. Whether it’s a place people meet over common interests or an online forum that encourages discussion, communities can help ...