Archive

Launching Purplefish Culture

Employee experience is the hot topic in brand this year, what does your culture say about your brand? It’s mid-January and brand plans are underway. But for many this year there’s a big difference. New Forrester research tells us that more than half of CMOs are bringing employee experience (EX) into ...

As Facebook rebrands to Meta, what exactly is the metaverse?

Towards the end of the 90s, the internet was still in its infancy. The only way to access the world-wide-web was via a dial-up modem meaning your family couldn't make or receive telephone calls until you'd finished surfing. In 2006, Facebook became the usurper to the Myspace social throne. By 2012, ...

How to be an LGBTQ+ ally in the workplace for employees

How to be an LGBTQ+ ally in the workplace for employees By Flossie Palmer Diversity is with us everywhere we go – from the faces we pass on the street to our very own identities. It is then only natural that diversity should be an integral part of the workforce. By ensuring that ...

Bristol Technology Festival and Purplefish to offer content creation work experience during October event

As the Bristol Technology Festival approaches, event organisers and the Purplefish team have collaborated on a scheme to offer budding writers, photographers and videographers the chance to gain valuable training and work experience. Running from October 10-15, the Bristol Technology Festival will bring together events, people and communities to share, learn ...

Marketing challenges that every tech company faces

We recently saw the first of a series of webinars tackling the topic of Communications in Tech in the form of a collaboration between Joanna Randall, Managing Director at Purplefish PR, and Matt Exley, Entrepreneur Engagement Manager at Tech Nation UK.   This webinar series aims to connect individuals and companies in the tech sector and to create a community of support. This month we opened the webinar series with ...
Purplefish

‘Who Cares? Using Data Driven Personas to reach the right people’: A Webinar with Purplefish and 500 More.

Last week, Joanna Randall, our Managing Director here at Purplefish, and Greg Smart, CEO of digital tech firm 500 More, delivered an online webinar to discuss how you can use data driven software to identify the ideal persona for your business. Throughout the hour, both Joanna and Greg explored what a persona really is and how to use the software ...
webinar on laptop screen

Are webinars here to stay? How to run an effective online event

Are webinars here to stay? How to run an effective online event 2020 brought with it a whoosh of ‘new normals’. From never-ending Zoom quizzes and fashionable face masks to full-time homeworking (and schooling for many), it’s quite incredible how these formerly alien concepts have become entirely commonplace for us. Thanks to ...

Flexibility is the key for communications in 2021

With PR and marketing we ground our approach to every brief in strategic foundations. As an industry we have come such a long way from being the people that secure column inches, to professionals that take note of an organisations business objectives and fine-tune a communications strategy that will deliver impact ...