Archive

Why company culture is critical from day one of your start-up

Your company culture defines how your business operates. From business-to-business interactions to early relationships with clients, employees, stakeholders, angel investors and the media. Culture is the unique formula for delivering a bespoke experience and managing expectations for both your team and client base. Being intentional about this from day one ...

Purplefish PR and Mobile UK Shortlisted for The Tech Digital PR Campaign of The Year 

We’re thrilled to announce that the #5GCheckTheFacts campaign we worked on with Mobile UK has been shortlisted for the ‘Digital PR Campaign of the Year – Technology’ award at this year’s UK Digital PR Awards.   Launched in early 2021, the campaign provided awareness and education about 5G to tackle misinformation about ...

Launching Purplefish Culture

Employee experience is the hot topic in brand this year, what does your culture say about your brand? It’s mid-January and brand plans are underway. But for many this year there’s a big difference. New Forrester research tells us that more than half of CMOs are bringing employee experience (EX) into ...

Purplefish and the loop 2021

We're delighted to be part of the Loop programme again this year. The successful growth programme for South West-based technology startup founders which launched last year is now inviting applications for the 2021 cohort of ambitious companies. The initiative, aimed at South West based tech start ups. It offers structured access ...

Inside the newsroom

Imagine the scenario: It is 4.30pm. You have three stories to write, three deadlines looming, less than an hour to churn out 1,500 words on three different topics. Calls to make, facts to check, images to source. And an angry news editor standing over you demanding copy. Then the phone rings. “Hello, can I ...

What is networking these days?

As a 20-something in a corporate PR agency world where my work days were spent in power suits, photocopying press releases and stuffing them in envelopes to send to the media by post, the idea I would ever be confident enough to network, let alone the idea of being able ...

What makes a great media spokesperson

Over the years, between us, we've worked with hundreds of organisations and their spokespeople. From CEOs to product managers and entrepreneurs, people put themselves forwards to communicate their businesses' vision. Some people will have had lots of media and journalist experience, others not so much and some none at all. As ...
Work Experience placement

My experience working at a PR agency

Working at purplefish this week has been an exciting and rewarding experience. It’s shown me all the different aspects involved in working in PR, and how varied the role can be with a lovely and helpful team of people. This week I’ve done a variety of tasks, from writing clients’ social ...

We must increase diversity in PR

The news that diversity in the TV, media and creative industries is under the Government spotlight is encouraging in its broadest sense, but cynics may argue they have heard it all before.  It’s a subject that can easily be discussed but bringing about an institutional change in attitudes needs serious effort ...