Archive

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ESG planning for 2023

ESG is a term derived from the investment sector. It stands for Environment, Social and Governance. It is used to screen investment opportunities, determine business impact and encourage companies to act responsibly. However, ESG has morphed into a catch-all term covering CSR (corporate social responsibility) and is used by organisations as ...
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How to: get a story in the media

Media relations is a key part of our work as a communications agency. It’s part of the public relations toolkit and is often the one which people struggle to get right. That’s because it’s not an exact science. Based on years of experience as well as insight post-pandemic about how media ...

Unlocking company purpose and culture

You already have a culture, is it one that you’re proud of? Unless you’ve been living in a cave for the last few months you’ll know that the hotbrand topic in 2022 is employee experience, and that recognition of the part it can play in your brand strategy is growing. This previously ...

Launching Purplefish Culture

Employee experience is the hot topic in brand this year, what does your culture say about your brand? It’s mid-January and brand plans are underway. But for many this year there’s a big difference. New Forrester research tells us that more than half of CMOs are bringing employee experience (EX) into ...

Purplefish and the loop 2021

We're delighted to be part of the Loop programme again this year. The successful growth programme for South West-based technology startup founders which launched last year is now inviting applications for the 2021 cohort of ambitious companies. The initiative, aimed at South West based tech start ups. It offers structured access ...

Inside the newsroom

Imagine the scenario: It is 4.30pm. You have three stories to write, three deadlines looming, less than an hour to churn out 1,500 words on three different topics. Calls to make, facts to check, images to source. And an angry news editor standing over you demanding copy. Then the phone rings. “Hello, can I ...