Archive

Why benchmarking is vital for marketing communications success  

News, Public Relations
Effective external marketing communications is essential for brand success and growth. It's crucial to benchmark your marketing channels, key messages and audience targeting regularly.   Whether you're managing in house teams, partnering with agencies, these audits provide a data-driven perspective vital for refining existing activity or defining the scope of a ...

Case study: Advocating for change with Mobile – The Digital Champions Campaign 

Case-Study, Public Relations, Purple Fish, Tech
In an era where digital connectivity is at the heart of technical and societal progress, the need for inclusive and widespread access to mobile technology has never been greater.   Enter the Digital Champions initiative for mobile network operator trade body Mobile UK, a sequel to the highly successful #5GCheckTheFacts campaign.   The focus ...

Embracing the PR Journey: Lessons Learned as a Marketing Assistant at Purplefish

News, Personal Branding, Public Relations, Purple Fish, Social Media
This summer I was lucky enough to be given the opportunity to join Purplefish as a Marketing Assistant during a summer internship. Within this role, my day-to-day duties include content writing, media monitoring, media pitching, social media audits and admin tasks to assist the team, and keeping up with industry news.  After ...

how to avoid burnout

News, Public Relations, Purple Fish, Social Media
Have you been experiencing burnout? You’re not alone. In fact, more than one third (38%) of people are burnt out, according to the State of Burnout (2023). Described as a state of physical, mental and emotional exhaustion caused by excessive stress, burnout is rife in today’s society, and the rapid levels ...