Archive

We must increase diversity in PR

The news that diversity in the TV, media and creative industries is under the Government spotlight is encouraging in its broadest sense, but cynics may argue they have heard it all before.  It’s a subject that can easily be discussed but bringing about an institutional change in attitudes needs serious effort ...

Sales and marketing fully integrated?

The CIM published a  paper pre Christmas suggesting that the sales and marketing function should become fully integrated.  This sentiment caused some controversy - and polarised opinion, depending on which side of the fence you fall.  Sales professionals claim that marketing peeps have not kept pace with the commercial need ...