Innovation is the name of the game in the advertising and marketing world at the moment.

Experimentation, entertainment and evolution are the buzz words brands should be using when planning new campaigns.

It’s a brave new world where consumers reward and applaud bold, stand out, original and above all, fresh concepts, campaigns and ideas.

This week’s pick: Coca-Cola’s 3D robotic billboard in New York’s Times Square. 68 feet tall. 1,760 moving LED cubes. Millions of eyes on this global brand.