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Resource: How can events and experiential campaigns help my brand? 

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Delivering high-quality events and experiential campaigns that are enjoyed by your target audience and help to achieve wider business goals is the dream for many businesses. PR events are the perfect avenue to achieve this as they showcase a company, client, product, or service to the public or target audience. Experiential marketing is also an impactful process for brands to connect with customers.  

In this blog we offer you an overview of the event and experiential services we can offer you here at Purplefish, demonstrating how we can take your brand marketing efforts to the next level.

Event management 

PR events offer businesses the opportunity to interact directly with their target audiences helping to build brand rapport between current and potential customers. It’s these interactions and discourse that lead to future opportunities whether that be a sale, partnership, or secured media coverage.  

We understand that event management can often be a daunting task due to the intricate layers of planning required to make the magic work. Here at Purplefish, we pride ourselves on working alongside businesses, understanding the brief to deliver a high-calibre events service, meaning our clients one less thing to worry about. 

We have a wide range of event management experience spanning sectors such as property, tech, telecommunications, and festivals. As event managers we offer services included but not limited to: 

  • Invitation coordination 
  • Venue sourcing 
  • Third party liaison 
  • On-site support 
  • Media event organisation 
  • Production support 

Purplefish has supported the likes of Mobile UK, the trade association for the UK’s mobile network operators in delivering its parliamentary reception at the House of Commons twice and we look forward to delivering this year’s annual event later in July. We are also the longstanding partners of the cultural celebration of Afro-Caribbean culture St Pauls Carnival which we saw return in 2023 to the streets of St Pauls, Bristol for the first time since 2019. Take a read of our full case study here.

Experiential service 

Experiential activations are a great way for brands to build awareness and spread their message in a way that catches the attention of your target audience. As strategic partners we utilise our creative experience to support businesses think outside of the box, offering that crucial perspective that can push your marketing strategy one step further. 

Through our 13 years of PR service, Purplefish has built strong networks, and we offer a comprehensive street team to drive buzz in public spaces supporting your brand stand out. With the help of influencers, brands can reach people beyond those who attend or experience the event first-hand.  

Here at Purplefish we work very closely with influencers across the nation and can advise how to get the best support through the utilisation of these partners tapping into their wider social/ industry networks. The advocacy of an influencer can often boost your product or service to the next level. 

If you are looking for event or experiential service support reach out and let’s start the conversation hello@purplefish.agency / 0117 925 1358 

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