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IWD 2024: Celebrating women’s voices: insights from our team

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Insight:

This year’s International Women’s Day celebrates the theme Inspire Inclusion, celebrating women’s achievements across history and raising awareness about discrimination. Today we wanted to dedicate our blog to honour the incredible journey of women in the workplace. At Purplefish, diversity isn’t just a word we throw around – it’s woven into our DNA.  
 
To mark this special day, we’ve engaged in a meaningful conversation with the women of Purplefish. We’ve explored what this year’s theme, ‘Inspire Inclusion’, means to us, and why it holds such significance. Additionally, we’ve shared our advice for navigating inclusion challenges in male-dominated fields.  
 
Together, each of us has a role to play in driving progress towards gender parity in our workplaces. Let’s dive in! 
 
Rianne’s perspective 
 
What does the theme ‘Inspire Inclusion’ mean to you and why do you think it is so important? 
 
“To me, ‘Inspire Inclusion’ means creating an environment where women feel empowered and supported to succeed in whatever it is they are doing. Creating this kind of environment, whether in the workplace or within a friendship group, is so important to help people feel comfortable to break down stereotypes and continue to make a change, no matter how big or small.” 
 
What advice would you give to women facing inclusion challenges in male-dominated fields? 
 
“Surround yourself with people who inspire you and bring the best out in you. If you notice certain people or situations leave you feeling unconfident, then try to change this. I think having the right people around you to be your support group is super helpful, and once you have the support, the confidence will follow! Remembering that no change is too small, and every step in the right direction will make a difference to someone.” 
 
Lucy’s perspective 
 
What does the theme ‘Inspire Inclusion’ mean to you and why do you think it is so important? 
 
“‘Inspire inclusion’ is perfect for today’s polarised climate here in the UK. Sadly, despite the efforts of many, the equality gap continues to widen. It is more important than ever for us all to focus on inclusion to encourage all women to achieve their aspirations, not just the privileged few.” 
 
What advice would you give to women facing inclusion challenges in male-dominated fields? 
 
“Speak to other female colleagues or role models to get advice and look into the networks and communities you can join that can offer support. A lot of this does come down to culture and a willingness to change at a leadership level. At an individual level, I would advise people to question their own bias – take five to consider decisions before actioning. And when we see inappropriate behaviour or decisions, we need to call them out.” 
 
Joanna’s perspective  
 
What does the theme ‘Inspire Inclusion’ mean to you and why do you think it is so important? 
 
Inclusion is not a tick-box exercise and authentic inclusion to me is when everyone is encouraged, represented and comfortable in their environments – be they social or professional. To inspire inclusion means you must be proactive in supporting others to be the best they can be and to be recognised. I personally believe that every woman and man in a leadership role should be mentoring and giving some time to bring people together as a community. 
 
What advice would you give to women facing inclusion challenges in male-dominated fields? 
 
Find a mentor who you can have ‘safe space’ conversations with to explore your challenges – this is worth its weight in gold. Women in male-dominated environments need the confidence to advocate for change in a way that does not polarise people. A good piece of advice is also to trust your instincts – they are often right in facing challenges. 
 
Yasmin’s perspective 
 
What does the theme ‘Inspire Inclusion’ mean to you and why do you think it is so important? 
 
“I think the theme ‘inspire inclusion’ means to celebrate women from all walks of life, which is really important. Without being inclusive, we wouldn’t be where we are today. Some so many amazing women have paved the way forward for today’s generation of women.” 
 
What advice would you give to women facing inclusion challenges in male-dominated fields? 
 
“I think my advice would be to not let rejection stop you from getting you where you want to be. I think it’s important to not lose what drives you forward. I think it’s important to remember your purpose and to find people who stand for the same values as you do.” 
 
Lara’s perspective  
 
What does the theme ‘Inspire Inclusion’ mean to you and why do you think it is so important? 
 
“To me, ‘inspire inclusion’ means creating an environment where everyone feels valued and respected, regardless of their background. It’s important because inclusion fosters diversity of thought, leading to better collaboration and innovation.” 
 
What advice would you give to women facing inclusion challenges in male-dominated fields? 
 
“Believe in yourself, surround yourself with supportive allies, and speak up for your ideas. Your voice matters, and you belong in that space as much as anyone else.” 
 
How can we all take practical steps to ensure equal opportunities for women and drive progress towards gender parity in our workplaces? 
 
All five team members agree: equal opportunities for women are crucial. Rianne voices opinions, Lucy challenges biases, Yasmin emphasises equal opportunities, Lara supports diversity initiatives, and Jo underscores fairness and equity. Together, they stress the importance of fostering inclusivity and integrity. Join the conversation on achieving gender parity in our workplaces. 
 
With these insights and advice from our team, let’s continue championing inclusivity and equality. Happy International Women’s Day! 

International Women's Day - Inspire Inclusion

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