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St Pauls Carnival: Magic, masses, media & management.

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The Challenge:

Purplefish has been a proud partner of Bristol’s annual celebration of African and Caribbean culture, St Pauls Carnival, since 2018. Our involvement includes providing media relations support, managing social media, liaising with artists, handling event management on an annual basis. The year 2023 marked the full return of St Pauls Carnival after a three-year hiatus due to the unprecedented challenges posed by Covid-19. 

The Story:

We created and implemented a national and regional media engagement plan to convey positive news stories and updates about carnival, drive awareness, build excitement and ultimately drive footfall to the event.  


The Reaction:

In order to ensure a smooth running of media relations, we created a media kit that was distributed to key media and facilitated interviews, including BBC Bristol and ITV West. We set up an effective media hub in the St Pauls area on the day of the event to co-ordinate media interviews and monitor and update social media channels from the event.  
We partnered with the Avon and Somerset Police, Bristol Ambulance Service, Avon Fire & Rescue to participate in a tabletop session to ensure total safety of the carnival event and ensure relevant parties can act in unison in the case of an emergency. 

St Pauls Carnival 2023 was a great success, and the event received 40+ pieces of coverage, including national print, online, regional and 16 broadcast interviews. 

Three dancers at St Pauls Carnival Bristol 2023

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