Here is my social media round up for this week, bringing you the latest and greatest social media news.

Twitter ads are coming to your profile

Twitter advertising isn’t new, but advertising on users’ profiles is a first. The social network is testing out promoted tweets on some profile pages, and if those ads are there at all, you’ll find them a few tweets down in a section specially marked, “Suggested by Twitter,” so there’s little chance of mistaking them for anything else.

How to make your brand stand out on social media

Integrating social media into your marketing campaign is one of the most effective things you can do to promote your business online. However, many businesses remain uncertain as to how they should launch a social media marketing campaign.

 

Instagram quickens search for real business value from ads as it evaluates first UK campaigns

Instagram is turning to London’s creative community to kick-start efforts to convince brands the images it hosts can drive business metrics, as it evaluates its first UK campaigns.

 

Will Meerkat and Periscop live-streaming apps transform news?

Until last month, a meerkat was just a small mammal associated with insurance and a periscope was something one would expect to find on a submarine. But now “Periscoping” and “Meerkating” are the latest social media trends.

 

 

Finally, this weekend is Easter, and we all have a well deserved 4 day weekend, we hope you have a lovely Easter!

It’s Easter!

Easter is known as a time to indulge in chocolate eggs, hot cross buns and Mini-Egg encrusted cakes – and for brands to capitalise on the holiday season with their best Easter-themed campaigns. From bouncing chicks and treasure hunts to taking a selfie with an Easter bunny, here are the favourite Easter-related messages and campaigns.

 

If you have any questions or would like purplefish to help with your organisation’s social media please get in touch.