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Purplefish Services

Culture & Employer Brand

Company reputation starts at home. And your PR is only as good as your employee advocacy. That’s why defining, crafting and communicating an authentic and inspiring culture, aligned to your brand truth, is just as important as building your external PR communications strategy.  

With Purplefish you’ll get 360-degree brand activation, which means that creating an intentional culture won’t sit in an HR silo. And it won’t be seen as ‘fluffy stuff’ either. Instead, following an evidenced-based methodology, it will become an integral part of your overall brand strategy. Not only helping to attract great employees but bringing on board new customers too.  

How can we do this?

Brand values that connect colleagues and customers: let’s put the days of generic beige values behind us. It’s time to craft brand values that are bespoke to you, evoking pride and ownership from your people.

Employer branding: help your colleagues and candidates connect with what makes you special through open, honest and compelling EVP messaging, visualised as a standout employer brand.

EVP activation: take your EVP out of its box, beyond recruitment marketing and activate it with compelling communications that connect with all your colleagues across every employee touchpoint.

Employee advocacy: your colleagues are your best advocates; let’s equip them with the tools and techniques to help them spread your brand messages.

Get in touch to find out how we can help your culture and employer brand

“Purplefish have been working in partnership with us over the past 18 months, helping elevate our brand presence and growth ambitions as we continue to build our business.

They’re a great example of a business with purpose at its heart. Their connections in and around the Bristol and the South West region are enviable, making them an ideal partner for any business looking to understand the issues impacting Bristol and make a valuable contribution.

Always ready and willing to flex their approach to support us where we need help most, the team are an integral extension to our in-house resource, and I look forward to the success our continued relationship will bring”.

Tom Brewer, Kerr Office Group