Loch Fyne

The brief

Loch Fyne required a communications agency to communicate its vision as a sustainable national fish restaurant as well as promote its 39 restaurants throughout different regions across the UK to drive visits and bookings.

The work

Purplefish worked alongside Saint Nicks providing strategic communications advice, press office function with media relations support across the UK as well as social media consultancy and campaigns.

The impact

In 2016 we secured more than 100 pieces of media coverage with a combined circulation of over 4 million readers totalling over 10 million opportunities to see. Our "Chief Taster" social media campaign alone reached over 163,000 people and sourced a new food reviewer for Loch Fyne to review all its new dishes on behalf of the general public.

About This Project