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Privacy Policy

Privacy policy

What
you
need to
know

1. Privacy Notice

1. Privacy Notice 
This is the privacy notice of Purplefish PR Ltd In this  document, “we”, “our”, or “us” refer to Purplefish. 
We are company number 07977334 registered in the United Kingdom 
Our registered office is at Purplefish PR Ltd, Unit 7.04, Paintworks, Bristol, BS4 3EH. 
 
2. Introduction 
•This is a notice to inform you of our policy about all information that we record about you. It sets out the conditions under which we may process any information that we collect from you, or that you provide to us. It covers information that could identify your (“personal information”) and information that could not. In the context of the law and this notice, “process” means collect, store, transfer, use or otherwise act on information. 
•We take seriously the protection of your privacy and confidentiality. We understand that all visitors to our website are entitled to know that their personal data will not be used for any purpose unintended by them, and will not accidentally fall into the hands of a third party. 
•We undertake to preserve the confidentiality of all information you provide to us, and hope that you reciprocate. 
•Our policy complies with UK law accordingly implemented, including that required by the EU General Data Protection Regulation (GDPR). 
•The law requires us to tell you about your rights and our obligations to you in regards to the processing and control of your personal data. We do this now, by requesting that you read the information provided at www.knowyourprivacyrights.org 
•Except as set out below, we do not share, or sell, or disclose to a third party, any information collected through our website. 
 
3. Data collected 
We may collect the following Data, which includes personal Data, from you: 
•Name 
•job title 
•profession 
•contact Information such as email addresses and telephone numbers 
•IP address (automatically collected) 
•web browser type and version (automatically collected) 
•operating system (automatically collected) 
•in each case, in accordance with this privacy policy. 
 
4. How we collect Data 
We collect Data in the following ways 
•data is given to us by you 
•data is collected automatically. 

5. Data retention

5. Data retention 
•Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the Data be deleted 
•Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes. 
 
6. Information we process because we have a contractual obligation with you.
When you agree a service from us, or otherwise agree to our terms and conditions, a contract is formed between you and us. 
In order to carry out our obligations under that contract we must process the information you give us. Some of this information may be personal information. 
We may use it in order to: 
•verify your identity for security purposes 
•provide you with our services
•provide you with suggestions and advice on services and how to obtain the most from using our website 
We process this information on the basis there is a contract between us, or that you have requested we use the information before we enter into a legal contract. 
Additionally, we may aggregate this information in a general way and use it to provide class information, for example to monitor our performance with respect to a particular service we provide. If we use it for this purpose, you as an individual will not be personally identifiable. 
We shall continue to process this information until the contract between us ends or is terminated by either party under the terms of the contract. 
 
7. Information that is processed with your consent 
Through certain actions when otherwise there is no contractual relationship between us, such as when you browse our website or ask us to provide you more information about our business, including our services, you provide your consent to us to process information that may be personal information. Privacy policy 
Wherever possible, we aim to obtain your explicit consent to process this information, for example, by asking you to agree to our use of cookies. 
Sometimes you might give your consent implicitly, such as when you send us a message by e-mail to which you would reasonably expect us to reply. 
Except where you have consented to our use of your information for a specific purpose, we do not use your information in any way that would identify you personally. We may aggregate it in a general way and use it to provide class information, for example to monitor the performance of a particular page on our website. 
 
8. Information we process because we have a legal obligation.
We are subject to the law like everyone else. Sometimes, we must process your information in order to comply with a statutory obligation. 
For example, we may be required to give information to legal authorities if they so request or if they have the proper authorisation such as a search warrant or court order.  This may include your personal information. 


9. Data that is given to us by you Purplefish PR Ltd will collect your Data in a number of ways, for example:
•when you contact us through the website, by telephone, post, e-mail or through any other means
•when you use our services
•in each case, in accordance with this privacy policy 

10. Your rights

10. Your rights 
You have the following rights in relation to your Data: 
•Right to access – the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is “manifestly unfounded or excessive.” Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why. 
•Right to correct – the right to have your Data rectified if it is inaccurate or incomplete. 
•Right to erase – the right to request that we delete or remove your Data from our systems. 
•Right to restrict our use of your Data – the right to “block” us from using your Data or limit the way in which we can use it. 
•Right to data portability – the right to request that we move, copy or transfer your Data. 
•Right to object – the right to object to our use of your Data including where we use it for our legitimate interests. 
To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us via this e-mail address: hello@purplefish.agency 
If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner’s Office (ICO). The ICO’s contact details can be found on their website at https://ico.org.uk/. 
It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it. 
 
11. Who we share Data with 
We may share your Data with the following groups of people for the following reasons: 
•any of our group companies or affiliates – to ensure the proper administration of your website and business 
•our employees, and/or professional advisors – to obtain advice from professional advisers; 

•in each case, in accordance with this privacy policy. 

12. Keeping Data secure 
We will use technical and organisational measures to safeguard your Data, for example: 
•We have an automatic cloud back up system that safely stores all documents and ensures they cannot be accidentally lost or destroyed. This back up system has two-factor authentication activated which can only be approved by a code being sent to a senior member of the organization that is an administrator. 
•Every laptop/computer within our organisation has the appropriate anti-virus installed and is kept up to date, alongside the relevant firewalls activated. Staff accounts have enough access to perform their roles with extra permissions for two senior members of the team who are the administrators. Where available 2FA (two-factor authentication is used). 
•Work phones have the highest security provisions and protection installed. Equipment is password-protected and installed software/ apps kept up to date. Team members are aware they should not connect to any unknown WiFi hotspots. 
•Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via this e-mail address: hello@purplefish.agency 
•If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses. 
 
13. Cookies 
•Our Website may place and access certain Cookies on your computer. Purplefish PR Ltd uses Cookies to improve your experience of using the Website and to improve our range of services. Purplefish PR Ltd has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times. 
•All Cookies used by our Website are used in accordance with current UK and EU Cookie Law. Before the Website places Cookies on your computer, you will be presented with a message bar requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling Purplefish PR Ltd to provide a better experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended. 
•You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser. 
•You can choose to delete Cookies at any time; however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings. 
•It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings. 
•For more information generally on cookies, including how to disable them, please refer to aboutcookies.org. You will also find details on how to delete cookies from your computer. 
 
14. Changes to this privacy policy 
Purplefish PR Ltd reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations. 
You may contact Purplefish PR Ltd by email at hello@purplefish.agency