Purplefish MD, Joanna Randall was interviewed recently on ITV discussing the power of social media to help people in need.

Ben Carter’s #cupforben social media appeal helped find him his favourite drinking cup and prompted the company that had stopped producing it to launch a limited edition run.

Jo’s interview includes the following observations:

• People-driven stories that become popular on social media now drive the wider news agenda
• The best companies let people feedback to them honestly and openly, good or bad, via social media
• We decide which brands we want to engage with if they can show they speak our language and understand our daily lives
• Companies that go one step further in responding to customer needs or feedback on social media can reap the benefits of widespread media coverage

If you want to use your social media to help your company standout, get in touch with us now.