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Purplefish

‘Who Cares? Using Data Driven Personas to reach the right people’: A Webinar with Purplefish and 500 More.

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Last week, Joanna Randall, our Managing Director here at Purplefish, and Greg Smart, CEO of digital tech firm 500 More, delivered an online webinar to discuss how you can use data driven software to identify the ideal persona for your business. Throughout the hour, both Joanna and Greg explored what a persona really is and how to use the software ...
webinar on laptop screen

Are webinars here to stay? How to run an effective online event

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Are webinars here to stay? How to run an effective online event 2020 brought with it a whoosh of ‘new normals’. From never-ending Zoom quizzes and fashionable face masks to full-time homeworking (and schooling for many), it’s quite incredible how these formerly alien concepts have become entirely commonplace for us. Thanks to ...

CSR and how CharityPodz is driving it

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https://fundraising.co.uk/2019/06/06/charity-toy-vending-company-partners-with-lidl-gb/#.XPjlwXdFxb0 Charity-toy vending company partners with Lidl GB CharityPodz, the company behind the UK’s first charity-toy vending machines, has announced a new partnership with Lidl GB after raising over £400,000 for UK charities. The fundraising business has sold more than 1.6 million toys from its vending machines in just 24 months, benefitting dozens ...

PR without influencer engagement is like a flower without petals

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Influencer marketing transcends the pillars of media relations and journalism in today’s brand laden, noisy world. By that I mean that online influencers – be they youth vloggers, mummy bloggers or curated lifestyle social channels – now do a bit of both. Influencers on social media channels and with well-read blogs are ...