Archive

managing social online community

How Well Are You Managing Your Social Community?

News, Social Media
Your social media is more than just a page. It’s an opportunity for you to grow your brand, and increase engagement and sales by building positive relationships with existing and prospective customers. Whether it’s a place people meet over common interests or an online forum that encourages discussion, communities can help ...
wooden toothbrush

ESG planning for 2023

Business-and-Investment, News, Opinions and Views, Public Relations
ESG is a term derived from the investment sector. It stands for Environment, Social and Governance. It is used to screen investment opportunities, determine business impact and encourage companies to act responsibly. However, ESG has morphed into a catch-all term covering CSR (corporate social responsibility) and is used by organisations as ...
typewriter

How to: get a story in the media

Content Creation, News, Public Relations
Media relations is a key part of our work as a communications agency. It’s part of the public relations toolkit and is often the one which people struggle to get right. That’s because it’s not an exact science. Based on years of experience as well as insight post-pandemic about how media ...

Unlocking company purpose and culture

News, Public Relations, Purple Fish
You already have a culture, is it one that you’re proud of? Unless you’ve been living in a cave for the last few months you’ll know that the hotbrand topic in 2022 is employee experience, and that recognition of the part it can play in your brand strategy is growing. This previously ...

Flexibility is the key for communications in 2021

News
With PR and marketing we ground our approach to every brief in strategic foundations. As an industry we have come such a long way from being the people that secure column inches, to professionals that take note of an organisations business objectives and fine-tune a communications strategy that will deliver impact ...

Events team expands with new staff

News
We’re pleased to announce we have recently created a dedicated events planning team with two new appointments; Julia Bassett has joined as the new office manager with responsibility for the planning and execution of client events as well as overseeing the smooth operation of the business. She will work alongside Gillian ...

Communications and social media trends to look forward to in 2019

News
The new year has bought the usual flurry of exotic predictions for what to expect across the communications and social media world in 2019. A quick google search will unearth some weird and wonderful industry forecasts many of which, to anyone who actually works in communications day to day, seem pretty far fetched. So, we decided ...

Top five tips for getting your brand to stand out online

News
Whether your audience is other businesses or consumers, being found online (easily) is vital for so many reasons. To stand out and get ahead of your competition; to be found in the top three Google organic search results; to increase engagement on social media channels are the top three typical reasons ...