Archive

Case study: Advocating for change with Mobile – The Digital Champions Campaign 

Case-Study, Public Relations, Purple Fish, Tech
In an era where digital connectivity is at the heart of technical and societal progress, the need for inclusive and widespread access to mobile technology has never been greater.   Enter the Digital Champions initiative for mobile network operator trade body Mobile UK, a sequel to the highly successful #5GCheckTheFacts campaign.   The focus ...

Embracing the PR Journey: Lessons Learned as a Marketing Assistant at Purplefish

News, Personal Branding, Public Relations, Purple Fish, Social Media
This summer I was lucky enough to be given the opportunity to join Purplefish as a Marketing Assistant during a summer internship. Within this role, my day-to-day duties include content writing, media monitoring, media pitching, social media audits and admin tasks to assist the team, and keeping up with industry news.  After ...
wooden toothbrush

ESG planning for 2023

Business-and-Investment, News, Opinions and Views, Public Relations
ESG is a term derived from the investment sector. It stands for Environment, Social and Governance. It is used to screen investment opportunities, determine business impact and encourage companies to act responsibly. However, ESG has morphed into a catch-all term covering CSR (corporate social responsibility) and is used by organisations as ...
typewriter

How to: get a story in the media

Content Creation, News, Public Relations
Media relations is a key part of our work as a communications agency. It’s part of the public relations toolkit and is often the one which people struggle to get right. That’s because it’s not an exact science. Based on years of experience as well as insight post-pandemic about how media ...

Unlocking company purpose and culture

News, Public Relations, Purple Fish
You already have a culture, is it one that you’re proud of? Unless you’ve been living in a cave for the last few months you’ll know that the hotbrand topic in 2022 is employee experience, and that recognition of the part it can play in your brand strategy is growing. This previously ...

Flexibility is the key for communications in 2021

News
With PR and marketing we ground our approach to every brief in strategic foundations. As an industry we have come such a long way from being the people that secure column inches, to professionals that take note of an organisations business objectives and fine-tune a communications strategy that will deliver impact ...

Events team expands with new staff

News
We’re pleased to announce we have recently created a dedicated events planning team with two new appointments; Julia Bassett has joined as the new office manager with responsibility for the planning and execution of client events as well as overseeing the smooth operation of the business. She will work alongside Gillian ...

Communications and social media trends to look forward to in 2019

News
The new year has bought the usual flurry of exotic predictions for what to expect across the communications and social media world in 2019. A quick google search will unearth some weird and wonderful industry forecasts many of which, to anyone who actually works in communications day to day, seem pretty far fetched. So, we decided ...