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Fall in love at your own risk

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Earlier this month, I went to a talk hosted by The West of England Design Forum (WEDF) at the Arnolfini in Bristol. The WEDF is a small group of passionate individuals who have created a platform for those interested in the design industry to share ideas and make new connections ...

The be all and end all of your brand

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“Your brand is what other people say about you when you’re not in the room” Jeff Bezos, founder and CEO of Amazon In this noisy, cluttered digital world your brand is more important than it has ever been. Companies talk about original content, standing out and being thought leaders – but all ...

We are the 80%

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According to findings from an annual brand survey that has researched more than 60,000 consumers since it started, there are three key attributes that a brand should have to create desire and impact: Have a viable and authentic ambition that truly energizes your business and stakeholders Ensure you make a substantial difference ...