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How brands can target the female consumer to get them on side

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The impact Instagram posts have on body image and the media sexually exploiting women have both been newsworthy topics over the past year. This could be attributable to campaigns such as #MeToo, the rise of the influencer and their dominating effect on young girls or the increase in mental health ...

The holidays are coming

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The Bear & The Hare (and The Multi-channel Christmas Campaign)

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This message will self-destruct

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It’s no secret that one of the latest social media trends is the idea of delivering social communications with a time constraint. While Twitter was one of the first channels to offer a word limit to its posts, Instagram and Vine are the new kids on the block, both restricting their ...