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How you should be using content to boost your inbound sales leads

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It’s the holy grail of marketing but can you truly generate more business simply by promoting your brand or business? The simple answer is, yes of course you can. The more complicated answer is that there isn't a foolproof formula for converting your marketing activity into sales and that is why some ...

Selling business services to creatives – a how-to guide

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The Government estimated last year that the creative industries generate in excess of £10 million an hour for the UK economy. We are in a creative boom, the sector encompasses a huge range of businesses from architecture, fashion and the arts to robotics, technology and marketing to name but a few. Business ...

No More Cold Calls

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No one really likes cold calling.  It’s a necessary means to an end that anyone who has ever held a job connected with sales, marketing, fund raising or recruitment will tell you must be done. Even if you don’t have to steal yourself to pick up the phone, cold calling can ...