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ESG planning for 2023

Business-and-Investment, News, Opinions and Views, Public Relations
ESG is a term derived from the investment sector. It stands for Environment, Social and Governance. It is used to screen investment opportunities, determine business impact and encourage companies to act responsibly. However, ESG has morphed into a catch-all term covering CSR (corporate social responsibility) and is used by organisations as ...

Purplefish is a Living Wage employer

News
Living Wage Employer UK We have become a Living Wage employer.  Today marks the latest increase of the Living Wage to £10.90 an hour – an increase of 10% on last year.            This is important to us as it represents our commitment to our people. While salary and pay is only one ...

Emerging from the pandemic: opportunities to thrive in hospitality in 2022

Hospitality, News
Our recent webinar focused on the hospitality sector. Following a turbulent few years many operators in the café, pub, bar and accommodation space are still facing enormous challenges. Hosted by Purplefish founder, PR and comms expert Joanna Randall, the session incorporated insightful discussions surrounding technology and innovation, recruitment challenges and how ...

Unlocking company purpose and culture

News, Public Relations, Purple Fish
You already have a culture, is it one that you’re proud of? Unless you’ve been living in a cave for the last few months you’ll know that the hotbrand topic in 2022 is employee experience, and that recognition of the part it can play in your brand strategy is growing. This previously ...

Marketing challenges that every tech company faces

News, Tech
We recently saw the first of a series of webinars tackling the topic of Communications in Tech in the form of a collaboration between Joanna Randall, Managing Director at Purplefish PR, and Matt Exley, Entrepreneur Engagement Manager at Tech Nation UK.   This webinar series aims to connect individuals and companies in the tech sector and to create a community of support. This month we opened the webinar series with ...

Crisis preparedness: communicating through the COVID-19 challenge

News
We’re living through unprecedented times with the continued threat of COVID-19 and our responses to it are paramount in surmounting the challenge it poses. While much of the official advice, quite rightly, has been focused on public health messages, the business community is starting to feel the impact as confidence wanes, events get cancelled, corporate ...

Three Social Media Trends for The New Decade

News
2020 marks a new year and a new decade! Over the past ten years, social media has had its hand in revolutionising culture, impacting the way we do business and even influencing political campaigns. Entering this new decade and following the influence social media has had on human behaviours, it will be interesting to see ...

How can businesses engage with audiences through new social media platforms?

News
Social media continues to change as new emerging platforms draw in mass audiences through the features they offer. TikTok is an app that allows users to create and distribute video content. The video-sharing platform is described as a “destination for short-form mobile videos. Whose mission is to capture and present the world’s creativity, knowledge, and ...

CSR and how CharityPodz is driving it

News
https://fundraising.co.uk/2019/06/06/charity-toy-vending-company-partners-with-lidl-gb/#.XPjlwXdFxb0 Charity-toy vending company partners with Lidl GB CharityPodz, the company behind the UK’s first charity-toy vending machines, has announced a new partnership with Lidl GB after raising over £400,000 for UK charities. The fundraising business has sold more than 1.6 million toys from its vending machines in just 24 months, benefitting dozens ...