Archive

Navigating the future of media relations 

News
In a world saturated with information and advancing technology, media relations are undergoing a transformative shift. As innovation and progress intersect, we are seeing a clear trend emerging in the world of PR.  Media relations is set to become even more crucial in the years ahead. Far from being diminished ...

Why benchmarking is vital for marketing communications success  

News, Public Relations
Effective external marketing communications is essential for brand success and growth. It's crucial to benchmark your marketing channels, key messages and audience targeting regularly.   Whether you're managing in house teams, partnering with agencies, these audits provide a data-driven perspective vital for refining existing activity or defining the scope of a ...

Case study: Advocating for change with Mobile – The Digital Champions Campaign 

Case-Study, Public Relations, Purple Fish, Tech
In an era where digital connectivity is at the heart of technical and societal progress, the need for inclusive and widespread access to mobile technology has never been greater.   Enter the Digital Champions initiative for mobile network operator trade body Mobile UK, a sequel to the highly successful #5GCheckTheFacts campaign.   The focus ...
wooden toothbrush

ESG planning for 2023

Business-and-Investment, News, Opinions and Views, Public Relations
ESG is a term derived from the investment sector. It stands for Environment, Social and Governance. It is used to screen investment opportunities, determine business impact and encourage companies to act responsibly. However, ESG has morphed into a catch-all term covering CSR (corporate social responsibility) and is used by organisations as ...
typewriter

How to: get a story in the media

Content Creation, News, Public Relations
Media relations is a key part of our work as a communications agency. It’s part of the public relations toolkit and is often the one which people struggle to get right. That’s because it’s not an exact science. Based on years of experience as well as insight post-pandemic about how media ...

My Work Experience Week with Purplefish

News, Purple Fish
by Lily Mckay As a year 10 at a Bristol school, I have the opportunity to spend a week doing work experience with a company of my choice. For this week, I chose Purplefish, a PR agency that works with a variety of companies and provided me with the work I ...