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How brands can target the female consumer to get them on side

The impact Instagram posts have on body image and the media sexually exploiting women have both been newsworthy topics over the past year. This could be attributable to campaigns such as #MeToo, the rise of the influencer and their dominating effect on young girls or the increase in mental health ...

Five minutes to impact

How can you make an impact in your business? I am not talking about impressing the boss with your ‘can do’ attitude; I mean demonstrating real impact through uplift in sales, opportunities for growth and positioning your business as a market leader. You might argue that this is the job of ...