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Five minutes to impact

News
How can you make an impact in your business? I am not talking about impressing the boss with your ‘can do’ attitude; I mean demonstrating real impact through uplift in sales, opportunities for growth and positioning your business as a market leader. You might argue that this is the job of ...

How to create shareworthy content

News
Content marketing isn’t new. Communications professionals have created branded content since the time of Edward de Bernays, coming up with stunts, events, consumer surveys, spoof stories, seasonal news hooks and advice articles to gain editorial coverage in mainstream media for their clients. The content would be written as news announcements, photocalls, features ...