Archive

Creativity – the beating heart of communication

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This week a couple of us from the Purplefish team attended a ‘Cannes Deconstructed’ session hosted by Bristol Media with insight and take-aways from this year’s festival presented by creative research consultancy Contagious. The presentation focused on five emerging themes from the renowned Cannes Festival of Creativity where prestigious Cannes Lion ...

My experience as an intern in the creative industry

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By Amy Mace Starting as an intern at a PR agency was a slightly daunting prospect. I knew that a purely academic profile just wouldn’t cut it in the media world, and with minimal previous experience in a similar role, I wondered whether I’d be able to keep up. Yet since starting ...

The five new rules of communications

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The practice of PR as it was when I first started in the industry has changed in every way. In the US the narrative around PR and communications has been evolving for some time. In the UK however, among agencies and in-house teams, the acknowledgment that we cannot continue in ...