Archive

Creativity – the beating heart of communication

This week a couple of us from the Purplefish team attended a ‘Cannes Deconstructed’ session hosted by Bristol Media with insight and take-aways from this year’s festival presented by creative research consultancy Contagious. The presentation focused on five emerging themes from the renowned Cannes Festival of Creativity where prestigious Cannes Lion ...

The five new rules of communications

The practice of PR as it was when I first started in the industry has changed in every way. In the US the narrative around PR and communications has been evolving for some time. In the UK however, among agencies and in-house teams, the acknowledgment that we cannot continue in ...