Archive

Tech series: marketing know-how

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This month we launch our tech series designed to offer advice and direction to the multitude of techpreneurs who are innovating, conceptualising, launching and scaling their way through the pandemic. We will look at the life cycle of a technology-led business from start-up to scale up and beyond with advice on ...

Want to make your digital ads work harder?

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Here’s three top tips to improve digital ad performance COVID has changed the way businesses operate in more ways than we could have imagined nine months ago. Businesses and brands of all sizes have had to adapt in line with the changing business landscape, whether that is switching to remote working ...

Instagram – Paving your way through a visual storm

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Hours are spent on Instagram weekly, with 63% of users using the app every day and it’s not set to decrease anytime soon, with businesses from every industry and individuals from every corner of the world logging on. Instagram is the door into people’s lives and a business’s day-to-day. This in principle is ...

Top five tips for getting your brand to stand out online

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Whether your audience is other businesses or consumers, being found online (easily) is vital for so many reasons. To stand out and get ahead of your competition; to be found in the top three Google organic search results; to increase engagement on social media channels are the top three typical reasons ...