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is bigger always better? when to choose micro-influencers

Influencer marketing has tremendous potential to power your brand’s visibility, increase your brand’s credibility and trust, and to breathe new life into your content strategy. And now, more than ever before, brands have nearly unlimited choices of influencers to partner with. When it comes to influencer marketing, you can split influencers ...

PR without influencer engagement is like a flower without petals

Influencer marketing transcends the pillars of media relations and journalism in today’s brand laden, noisy world. By that I mean that online influencers – be they youth vloggers, mummy bloggers or curated lifestyle social channels – now do a bit of both. Influencers on social media channels and with well-read blogs are ...