Archive

Planning communications for a post-pandemic world

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This pandemic has marked a moment in history, one that has changed our lives as we knew them. Over the last weeks and months, we have thought twice, re-imagined and re-evaluated our lives and what is important to us. The world has changed and there is no going back to ...

How brands can target the female consumer to get them on side

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The impact Instagram posts have on body image and the media sexually exploiting women have both been newsworthy topics over the past year. This could be attributable to campaigns such as #MeToo, the rise of the influencer and their dominating effect on young girls or the increase in mental health ...

The be all and end all of your brand

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“Your brand is what other people say about you when you’re not in the room” Jeff Bezos, founder and CEO of Amazon In this noisy, cluttered digital world your brand is more important than it has ever been. Companies talk about original content, standing out and being thought leaders – but all ...

Five minutes to impact

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How can you make an impact in your business? I am not talking about impressing the boss with your ‘can do’ attitude; I mean demonstrating real impact through uplift in sales, opportunities for growth and positioning your business as a market leader. You might argue that this is the job of ...

Creativity – the beating heart of communication

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This week a couple of us from the Purplefish team attended a ‘Cannes Deconstructed’ session hosted by Bristol Media with insight and take-aways from this year’s festival presented by creative research consultancy Contagious. The presentation focused on five emerging themes from the renowned Cannes Festival of Creativity where prestigious Cannes Lion ...

We are the 80%

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According to findings from an annual brand survey that has researched more than 60,000 consumers since it started, there are three key attributes that a brand should have to create desire and impact: Have a viable and authentic ambition that truly energizes your business and stakeholders Ensure you make a substantial difference ...