Archive

Embracing the PR Journey: Lessons Learned as a Marketing Assistant at Purplefish

This summer I was lucky enough to be given the opportunity to join Purplefish as a Marketing Assistant during a summer internship. Within this role, my day-to-day duties include content writing, media monitoring, media pitching, social media audits and admin tasks to assist the team, and keeping up with industry news.  After ...
webinar on laptop screen

Are webinars here to stay? How to run an effective online event

Are webinars here to stay? How to run an effective online event 2020 brought with it a whoosh of ‘new normals’. From never-ending Zoom quizzes and fashionable face masks to full-time homeworking (and schooling for many), it’s quite incredible how these formerly alien concepts have become entirely commonplace for us. Thanks to ...

My PR intern Experience

My time so far as a Public Relations intern has been very interesting. Fortunately for me my first week with Purplefish began the week of St. Pauls Carnival which the agency was providing the PR and communication services for. Due to how busy things were in the build up to the carnival, I was swiftly ...

PR through a political looking-glass

Entering the world of PR with a background of studying Politics and Sociology has made the transition into a foreign industry a lot easier. I have been able to utilise my understanding of current political trends and representation in order to create engaging content appropriate for its target audience. Being aware ...

Two months, five things, one agency

My two months working as an intern at Purplefish have been amazing and I can positively say that I have looked forward to heading into the office every single day. Yes, some things were difficult and I got things wrong on many occasions, but I was also met with patience ...

My experience as an intern in the creative industry

By Amy Mace Starting as an intern at a PR agency was a slightly daunting prospect. I knew that a purely academic profile just wouldn’t cut it in the media world, and with minimal previous experience in a similar role, I wondered whether I’d be able to keep up. Yet since starting ...