Archive

The importance of hyper-localisation in a global world

Ten years ago, I was warned that journalism was dying. As the recession began to tighten its grip, many local daily papers which had kept their communities informed for more than a century were maimed by the dual attack of online content and collapse of print advertising. It was during this time ...

What I’ve learnt in a year of agency life

I joined purplefish a year ago, moving into communications from the murky world of journalism. As I admitted in my interview, “I’ve not worked in this industry before so I am aware I’ll have a lot to learn, but I'm hardworking and a fast learner… Etc etc etc.” I can only ...