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managing social online community

How Well Are You Managing Your Social Community?

News, Social Media
Your social media is more than just a page. It’s an opportunity for you to grow your brand, and increase engagement and sales by building positive relationships with existing and prospective customers. Whether it’s a place people meet over common interests or an online forum that encourages discussion, communities can help ...

will chatgpt replace the press release?

News
Everyone’s talking about Chat GPT. Whilst some are welcoming this fine piece of artificial intelligence (AI) with open arms, others are fearful of its repercussions as it churns out fast, efficient responses to (almost!) any question.   From writing a cover letter for a position you are applying for, to answering ...

is bigger always better? when to choose micro-influencers

News, Social Media
Influencer marketing has tremendous potential to power your brand’s visibility, increase your brand’s credibility and trust, and to breathe new life into your content strategy. And now, more than ever before, brands have nearly unlimited choices of influencers to partner with. When it comes to influencer marketing, you can split influencers ...

My Work Experience Week with Purplefish

News, Purple Fish
by Lily Mckay As a year 10 at a Bristol school, I have the opportunity to spend a week doing work experience with a company of my choice. For this week, I chose Purplefish, a PR agency that works with a variety of companies and provided me with the work I ...

Marketing challenges that every tech company faces

News, Tech
We recently saw the first of a series of webinars tackling the topic of Communications in Tech in the form of a collaboration between Joanna Randall, Managing Director at Purplefish PR, and Matt Exley, Entrepreneur Engagement Manager at Tech Nation UK.   This webinar series aims to connect individuals and companies in the tech sector and to create a community of support. This month we opened the webinar series with ...

Flexibility is the key for communications in 2021

News
With PR and marketing we ground our approach to every brief in strategic foundations. As an industry we have come such a long way from being the people that secure column inches, to professionals that take note of an organisations business objectives and fine-tune a communications strategy that will deliver impact ...