PR – Purplefish – Bristol PR, social media and brand communications agency

How to: get a story in the media

October 18, 2022 ##News, Content Creation, Public Relations

Media relations is a key part of our work as a communications agency. It’s part of the public relations toolkit and is often the one which people struggle to get right. That’s because it’s not an exact science. Based on years of experience as well as insight post-pandemic about how media ...

Emerging from the pandemic: opportunities to thrive in hospitality in 2022

July 21, 2022 ##News, #Hospitality

Our recent webinar focused on the hospitality sector. Following a turbulent few years many operators in the café, pub, bar and accommodation space are still facing enormous challenges. Hosted by Purplefish founder, PR and comms expert Joanna Randall, the session incorporated insightful discussions surrounding technology and innovation, recruitment challenges and how ...

My Work Experience Week with Purplefish

June 16, 2022 ##News, Purple Fish

by Lily Mckay As a year 10 at a Bristol school, I have the opportunity to spend a week doing work experience with a company of my choice. For this week, I chose Purplefish, a PR agency that works with a variety of companies and provided me with the work I ...

What is personal branding and how can it benefit your hotel or restaurant?

April 27, 2022 ##News, #Hospitality, Personal Branding

What is personal branding? Personal branding is the method of marketing an individual as a brand. It is the ongoing practice of developing, sustaining, and leveraging the reputation and perception of that individual. What can personal branding do for me? It is common as a business owner, or stakeholder, to overlook ...

Is employer branding the missing link for hospitality brands struggling to recruit?

April 20, 2022 ##News, #Hospitality

As we head into hospitality high season, research suggests that the UK sector is short of up to 200,000 employees this summer. The combination of the pandemic and Brexit have left hospitality one of the worse impacted industries in the UK as UKHospitality CEO Kate Nicholls explains: “The last 18 months ...

Increasing spend and loyalty to drive revenue in your hospitality venue

April 19, 2022 ##News, #Hospitality

Driving revenue in the hospitality industry requires a combined effort between operations and marketing. Read on to explore three commercial levers to help grow your top line sales. Establish your positioning to drive footfall Ahead of the summer, new sources of footfall will be high on your priority list. The type ...

We’re celebrating our B Corp certification

March 1, 2022 ##News, Purple Fish

It’s been a rigorous application process taking us two years in the making so we’re incredibly proud to be awarded B Corporation status, joining just 760 UK companies accredited by the international movement which promotes business as a force for good. Firmly aligned to our reason for being here at Purplefish, ...

Unlocking company purpose and culture

January 31, 2022 ##News, old-site, Public Relations, Purple Fish

You already have a culture, is it one that you’re proud of? Unless you’ve been living in a cave for the last few months you’ll know that the hotbrand topic in 2022 is employee experience, and that recognition of the part it can play in your brand strategy is growing. This previously ...

‘Who Cares? Using Data Driven Personas to reach the right people’: A Webinar with Purplefish and 500 More.

July 29, 2021 ##News

Last week, Joanna Randall, our Managing Director here at Purplefish, and Greg Smart, CEO of digital tech firm 500 More, delivered an online webinar to discuss how you can use data driven software to identify the ideal persona for your business. Throughout the hour, both Joanna and Greg explored what a persona really is and how to use the software ...

Are webinars here to stay? How to run an effective online event

July 14, 2021 ##News

Are webinars here to stay? How to run an effective online event 2020 brought with it a whoosh of ‘new normals’. From never-ending Zoom quizzes and fashionable face masks to full-time homeworking (and schooling for many), it’s quite incredible how these formerly alien concepts have become entirely commonplace for us. Thanks to ...

Purplefish – Bristol PR, social media and brand communications agency

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