Archive

Purplefish

‘Who Cares? Using Data Driven Personas to reach the right people’: A Webinar with Purplefish and 500 More.

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Last week, Joanna Randall, our Managing Director here at Purplefish, and Greg Smart, CEO of digital tech firm 500 More, delivered an online webinar to discuss how you can use data driven software to identify the ideal persona for your business. Throughout the hour, both Joanna and Greg explored what a persona really is and how to use the software ...
webinar on laptop screen

Are webinars here to stay? How to run an effective online event

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Are webinars here to stay? How to run an effective online event 2020 brought with it a whoosh of ‘new normals’. From never-ending Zoom quizzes and fashionable face masks to full-time homeworking (and schooling for many), it’s quite incredible how these formerly alien concepts have become entirely commonplace for us. Thanks to ...

Flexibility is the key for communications in 2021

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With PR and marketing we ground our approach to every brief in strategic foundations. As an industry we have come such a long way from being the people that secure column inches, to professionals that take note of an organisations business objectives and fine-tune a communications strategy that will deliver impact ...

PR Trends for 2021

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The start of any year is a time for planning and preparation, gathering our thoughts and ideas for clients and focussing on activity for the year ahead.   However, with another lockdown well underway 2021 may bring as many unexpected challenges and curveballs as 2020.   This was the theme for a recent PRCA Trends session looking ahead to what ...

A decade in business

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Ten years ago this week, Purplefish officially started from a dining room table in the middle of a recession and with the world facing change. In some respect very little has changed. Back at my dining room table, verging on recession and facing an uncertain future. However, in those ten years, ...

Planning communications for a post-pandemic world

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This pandemic has marked a moment in history, one that has changed our lives as we knew them. Over the last weeks and months, we have thought twice, re-imagined and re-evaluated our lives and what is important to us. The world has changed and there is no going back to ...
creative business meet-up

Creative business meet-up: The Paintworks

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As a creative agency ourselves, we are thrilled to be amongst so many likeminded individuals and businesses thanks to our residence at Paintworks, Bristol’s creative quarter. That’s why we decided, together with our friends and fellow Paintworks-dwellers Sundog, to set up a regular, informal series of meet-ups to allow for the sharing of ideas and experiences ...

Using PR to secure investment

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Being in Bristol we’re in the heart of one of the UK’s fastest growing tech hubs and this means at any one time there is a plethora of start-up and scale up firms at various stages of commercial growth looking for investment. The 2019 Tech Nation Report revealed investment in AI grew sixfold from ...

Celebrating puppy power at Dogs for Good summer party

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Last month, the Bristol branch of Dogs for Good – the national charity helping to make life-changing differences for people with disabilities through trained dogs – held its annual summer party, and Purplefish was thrilled to have been invited! The event took place at South West Dog Skills, a specialist dog training centre based in ...