Archive

will chatgpt replace the press release?

Everyone’s talking about Chat GPT. Whilst some are welcoming this fine piece of artificial intelligence (AI) with open arms, others are fearful of its repercussions as it churns out fast, efficient responses to (almost!) any question.   From writing a cover letter for a position you are applying for, to answering ...

is bigger always better? when to choose micro-influencers

Influencer marketing has tremendous potential to power your brand’s visibility, increase your brand’s credibility and trust, and to breathe new life into your content strategy. And now, more than ever before, brands have nearly unlimited choices of influencers to partner with. When it comes to influencer marketing, you can split influencers ...
wooden toothbrush

ESG planning for 2023

ESG is a term derived from the investment sector. It stands for Environment, Social and Governance. It is used to screen investment opportunities, determine business impact and encourage companies to act responsibly. However, ESG has morphed into a catch-all term covering CSR (corporate social responsibility) and is used by organisations as ...
typewriter

How to: get a story in the media

Media relations is a key part of our work as a communications agency. It’s part of the public relations toolkit and is often the one which people struggle to get right. That’s because it’s not an exact science. Based on years of experience as well as insight post-pandemic about how media ...

Emerging from the pandemic: opportunities to thrive in hospitality in 2022

Our recent webinar focused on the hospitality sector. Following a turbulent few years many operators in the café, pub, bar and accommodation space are still facing enormous challenges. Hosted by Purplefish founder, PR and comms expert Joanna Randall, the session incorporated insightful discussions surrounding technology and innovation, recruitment challenges and how ...

My Work Experience Week with Purplefish

by Lily Mckay As a year 10 at a Bristol school, I have the opportunity to spend a week doing work experience with a company of my choice. For this week, I chose Purplefish, a PR agency that works with a variety of companies and provided me with the work I ...