Archive

Why benchmarking is vital for marketing communications success  

News, Public Relations
Effective external marketing communications is essential for brand success and growth. It's crucial to benchmark your marketing channels, key messages and audience targeting regularly.   Whether you're managing in house teams, partnering with agencies, these audits provide a data-driven perspective vital for refining existing activity or defining the scope of a ...

Case study: Advocating for change with Mobile – The Digital Champions Campaign 

Case-Study, Public Relations, Purple Fish, Tech
In an era where digital connectivity is at the heart of technical and societal progress, the need for inclusive and widespread access to mobile technology has never been greater.   Enter the Digital Champions initiative for mobile network operator trade body Mobile UK, a sequel to the highly successful #5GCheckTheFacts campaign.   The focus ...

Purplefish is a Living Wage employer

News
Living Wage Employer UK We have become a Living Wage employer.  Today marks the latest increase of the Living Wage to £10.90 an hour – an increase of 10% on last year.            This is important to us as it represents our commitment to our people. While salary and pay is only one ...

We’re celebrating our B Corp certification 

News, Purple Fish
It’s been a rigorous application process taking us two years in the making so we’re incredibly proud to be awarded B Corporation status, joining just 760 UK companies accredited by the international movement which promotes business as a force for good.   Firmly aligned to our reason for being here at Purplefish, ...

Unlocking company purpose and culture

News, Public Relations, Purple Fish
You already have a culture, is it one that you’re proud of? Unless you’ve been living in a cave for the last few months you’ll know that the hotbrand topic in 2022 is employee experience, and that recognition of the part it can play in your brand strategy is growing. This previously ...

Marketing challenges that every tech company faces

News, Tech
We recently saw the first of a series of webinars tackling the topic of Communications in Tech in the form of a collaboration between Joanna Randall, Managing Director at Purplefish PR, and Matt Exley, Entrepreneur Engagement Manager at Tech Nation UK.   This webinar series aims to connect individuals and companies in the tech sector and to create a community of support. This month we opened the webinar series with ...
Springboard communications advice sessions logo

Springboard Sessions offer free communications advice

News
Following the success of a pilot, in partnership with Future Space, we are excited to extend our Springboard Sessions. Throughout August our free communications advice programme will exclusively be available to clients of Bristol-based recruiters, Moxie & Mettle. Springboard offers free 45-minute virtual advisory sessions to assist with communications planning and ...