social media Archives - Purplefish - Bristol PR, social media and brand communications agency

The power of a compelling culture: why building your company reputation begins at home

November 15, 2023 News, Purple Fish

In the realm of PR, it's no secret that company reputation begins at home, and your internal employee advocacy is a critical cornerstone in building a strong brand. Defining, crafting, and effectively embedding an authentic and inspiring company culture, aligned with your brand's core values, is a vital component in ...

Scaling your business with PR: a workshop in collaboration with FinTech West

October 26, 2023 News, Public Relations, Purple Fish, Tech

A robust public relations (PR) and reputation management strategy is paramount in today's competitive landscape. We invite you to join us for an informative workshop where we will explore the power of PR and provide you with the knowledge to create a PR blueprint for your business. Date: Wednesday 22nd November ...

Why benchmarking is vital for marketing communications success

October 5, 2023 News, Public Relations

Effective external marketing communications is essential for brand success and growth. It's crucial to benchmark your marketing channels, key messages and audience targeting regularly. Whether you're managing in house teams, partnering with agencies, these audits provide a data-driven perspective vital for refining existing activity or defining the scope of a ...

Case study: Events and media relations – Avon Valley’s 50 Days of Summer

September 28, 2023 Case-Study, Content Creation, Event Support, Public Relations

Case study: Events and media relations - Avon Valley's 50 Days of Summer At Purplefish, we thrive on turning remarkable events into unforgettable experiences, and our recent collaboration with Avon Valley for its 50 Days of Summer event was no exception. This case study delves into how we achieved our goal of ...

The Social Scoop: 18 September 2023

September 18, 2023 News, Opinions and Views, Public Relations, Purple Fish, Social Media, Tech

Welcome to “The Social Scoop,” your monthly dose of the latest trends and developments in the world of social media. In this edition, we’re diving into five key trends shaping how we connect, engage, and do business on social platforms. From the continued dominance of short-form videos to the intriguing ...

Embracing the PR Journey: Lessons Learned as a Marketing Assistant at Purplefish

August 22, 2023 News, Personal Branding, Public Relations, Purple Fish, Social Media

This summer I was lucky enough to be given the opportunity to join Purplefish as a Marketing Assistant during a summer internship. Within this role, my day-to-day duties include content writing, media monitoring, media pitching, social media audits and admin tasks to assist the team, and keeping up with industry news. After ...

How to create brand content that people actually care about

May 3, 2023 News, Personal Branding, Public Relations, Purple Fish, Social Media

There’s no denying that the sheer speed and scale of content creation has drastically changed from even a year or two ago. Every single day, 60% of marketers create at least one piece of content, at least 500 million tweets are sent, and 95 million photos and videos are shared on ...

Insight series: the secret to the success of streetwear

January 20, 2023 News, Public Relations, Purple Fish

Streetwear became a global phenomenon in the 1990s and grew out of the New York hip-hop fashion scene as a form of counterculture. It remains a strong influence that has evolved into a mainstream and common statement that is now firmly embedded into the social fabric of our society. How has ...

My Work Experience Week with Purplefish

June 16, 2022 News, Purple Fish

by Lily Mckay As a year 10 at a Bristol school, I have the opportunity to spend a week doing work experience with a company of my choice. For this week, I chose Purplefish, a PR agency that works with a variety of companies and provided me with the work I ...

What is personal branding and how can it benefit your hotel or restaurant?

April 27, 2022 Hospitality, News, Personal Branding

What is personal branding? Personal branding is the method of marketing an individual as a brand. It is the ongoing practice of developing, sustaining, and leveraging the reputation and perception of that individual. What can personal branding do for me? It is common as a business owner, or stakeholder, to overlook ...

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