It’s been a rigorous application process taking us two years in the making so we’re incredibly proud to be awarded B Corporation status, joining just 760 UK companies accredited by the international movement which promotes business as a force for good.
Firmly aligned to our reason for being here at Purplefish, B Corp encourages companies to operate a triple bottom line of people, profit and purpose. The process has enabled our ten-strong team to evaluate and evidence our community and charitable work, staff culture and commitment to purpose-led client relationships.
Our initial B Corp status was awarded a strong first score of 109.9 out of a possible 200 – against an estimated average company benchmark of 51 if subjected to the same assessment criteria.
As part of our ongoing commitment, we allocate 5% of our time each year to pro bono and cause-related work. We donate to three charities each year, both financially and with resource and expertise, focused across equality, diversity and inclusion, social and community, and environment and sustainability. Over the last year the three charities we have worked with were The Diversity Trust, mental health charity Mind and FareShare SouthWest who fight food poverty.
The whole company team meet once a month to discuss B Corp goals, with everyone in the business playing a role, alongside an annual commitment to a team volunteering day, spent last year with FareShare South West.
Our founder and managing director, Joanna Randall comments on this success:
“It has been a long-held ambition for the business to become part of the B Corp movement. The assessment process has enabled us to review every aspect of how we operate and our contribution to our people, clients and community.
“We’re very proud to reach the high score we achieved during our first assessment; it’s been a whole team effort. We will continue to strive to show how business can be done with purpose and look forward to being part of a growing Bristol B Corp community, along with the international network of nearly 4,500 businesses who are on the same journey.”
Joanna is a trustee of Bristol-based Insane Root Theatre company and a marketeer in residence at SETsquared. Associate Director, Lucy McKerron, who recently joined the company to head up its culture offer is a volunteer with Bristol-based social enterprise Babbasa, leading communications for #OurCity2030, a Bristol-based initiative launching in June to help close the equality gap in the city.