Everyone’s talking about Chat GPT. Whilst some are welcoming this fine piece of artificial intelligence (AI) with open arms, others are fearful of its repercussions as it churns out fast, efficient responses to (almost!) any question.  

From writing a cover letter for a position you are applying for, to answering philosophical questions about ethics, morality, or the meaning of life, Chat GPT has an impressive resume, backed by a whopping 100 million users in January 2023, making it the fastest growing consumer application to date.  

Going as far as saying that it will replace written things like press releases, essays and school homework may seem extreme, but as AI continues to advance and progress, it definitely poses a threat to some of the most simple and generic tasks carried out by humans.    

What is it? 

The AI chatbot launched in November last year and did not fail to spark conversations in workplaces and beyond. GPT stands for Generative Pre-trained Transformer, a language processing model, developed by AI company OpenAI. Its appeal lies in its ability to mimic human-like responses to almost anything it is asked, making the lives of working professionals and students alike that much easier.  

How does it work? 

Don’t know where to start with writing a press release? Or perhaps you’re just suffering from major writer’s block? Ask Chat GPT and it will generate a full structure along with some pointers on where to start and what direction you should take your writing in. It’s that simple. But does it seem too good to be true? 

Despite it being able to produce lengthy and quick answers to questions that you might be stuck on when writing a press release, it is important to note that it is far from being error-free, and it is likely to provide incorrect answers at times.  

And, for those who want to rely on Chat GPT to spruce up their creativity in their writing, it might not always be the best idea. Over-relying on this software may actually limit creative abilities, and whilst it can be used to support and enhance existing content, it still needs careful review, edits and checking, ahead of proceeding to publish and pitch. 

So? 

ChatGPT does of course provide an opportunity for marketers to increase efficiencies within their marketing effectiveness. Yet, the human element of writing things like press releases remains incredibly important.  

Completely replacing this element may be dangerous when it comes to robbing our creativity and motivation when writing and producing these pieces of work, such as campaigns which do require an element of human and practical thinking.  

Learning how to be practical when it comes to using ChatGPT can put your business at a massive advantage. Rather than seeing it and other AI technologies as a threat to your talent and even your job, look at it as something that can complement and even enhance what you’re doing already – helping you to make faster, more informed decisions driven by data and improving efficiency along the way.